Despite the win in the HD DVD/Blu-ray battle, potential consumers still hold on. Their is a decrease in standalone Blu-ray players (not PlayStation 3, combo players, or PCs with Blu-ray drives) since the beginning of the year.
There was a 40 percent decrease between January to February and only small increase of 2 percent between February and March, after the win against HD DVD.
More apparent reason reason is still the price of around $400 in March. During the holiday season the price was closer to $300. But also, many costumers settle for DVD quality picture and don't see justification in spending more money on what they see as slight increase in picture quality. According to Sony, one of the main producers of Blu-ray drives, $200 players won't be available until next year.
Cnet News