The service will be launched this summer in US and later in the European and Japanese markets.
The first rumors about a movie download service came out in 2005 in a interview with Sony executive. In December 2006, Financial Times article gave information about this service, available for the Sony PSP and being a possible rival to Apple's iTunes. PSP owners could download media from Sony's website to their PC and transfer it to the PSP flash card.
Past attempts of Sony creating online content ditribution failed. They closed Connect Store in March this year, because of the failed AMTRAC format becoming an alternative to MP3. The store was launched in 2004 as a response to iTunes. Also Sony sold Movielink, their joint effrot with several big studios, to Blockbuster.
eFluxMedia
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